The first partnership conference of HA&CE MERLION brought together household appliances and electronics market players from all over Russia.
Participants of the first partnership conference, held by MERLION jointly with Sinbo and Starwind brands, came together in SPA-hotel “Svezhy veter” in Moscow region to welcome spring together and to find out about the latest tendencies in the field of household appliances and electronics. Such a large-scale event was held by the company for the first time in the entire history of existence of “Household appliances and electronics” direction. The official representative of DEIMA ELEKTROMEKANIK company, the owner of Hakan Kayhan trademark, flew to Russia to meet Russian partners and to discuss perspectives of the Turkish brand Sinbo.
The partnership conference brought together over 50 business representatives from 15 cities of Russia. During three days colleagues of the household appliances were finding out about additional possibilities of cooperation with MERLION, available at promotion of Sinbo and Starwind brands, as well as about technological and price advantages of devices of the named marks. Partners of the company received a unique possibility for comprehensive exchange of experience with colleagues from other regions. Apart from that, they obtained an excellent chance to make their point in regard to price and functional features directly to manufacturers of appliances. Fascinating quests also contributed significantly to establishment of friendly relations between the vendors and business companies.
Within the framework of business-conference speakers from MERLION told partners about products lines, news, peculiarities of appliances and marketing opportunities of Starwind and Sinbo.
«The event took place within the framework of our strategy of providing additional support to partners from distributor and vendors – leaders of the small appliances market. Such measures are especially valuable today, when stagnation is observed in a range of the most perspective directions of Russian market, - told Konstantin Dressler, procurement director of “Household appliances and electronics” division of MERLION, - We held the conference to discuss in detail current realities of HA&CE market and to highlight clear and enforceable development plans for the upcoming year. It was extremely important for us to hear the wishes from partners from different regions and to familiarize them with perspectives of product ranges development and particularities of the most high-demand lines of household appliances for 2017».
In turn, the representative of Sinbo brand noted, that he was delighted by ending of the period of complicated relations between Russia and Turkey. «Partnership agreement with MERLION was signed in 2014. Since then both companies focused on successful joint business. We are happy to have survived the hard times and we applied great effort, which allowed to go through the unfavorable period together, keeping efficient partner relations, - noted Hakan Kayhan. – Today the experience and power of MERLION are combined with production facilities of Sinbo, and we believe that this combination shall lead us towards great success».
MERLION develops the direction of household appliances distribution since 2009. In April 2012 amalgamation with “Aksima” company took place. “Aksima” at that time was one of the largest distributors of household appliances and electronics in the capital. According to assessment of the internal analytical service of MERLION, the company is the largest distributor of household appliances in Russia and the CIS as of today.
Full photo-report is available in section "Events".
All news
