ITResearch: Analysis of Russian IT Market

ITResearch: Display market shows slight growth retardation
After a rapid growth in spring and nice performance in June, Russian display market is currently demonstrates a slight growth retardation. According to ITResearch, a Russian market research company, 204.5 thousand displays for $34.2 mln. approx. were sold in Russian market (in ultimate prices). In comparison to July 2016, the market growth increased by “measly”15.4 %. This figure does not meet expectations of market analysts who basically associate this gap with a significant drop in the exchange value of ruble.

ITResearch: Russian LFD market shows very positive growth rates
According to ITResearch, approximately 8,500 panels (LFD, high-end professional-grade displays larger than 32”, excluding computer monitors) were sold in Russia for Q2 2017. The total amount of sales is $29.7 mln. The annual market growth rates remain very positive. In comparison to Q2 2016, the market growth has increased by 27 % approx. (in kinds) and by 67 % (in monetary terms) (in Q1 2016, the market demonstrated comparable performance: 35 % in kind and 30 % in monetary terms).

ITResearch indicates growth in scanner market
According to ITResearch, despite the seasonal factor, Q2 2017 has shown better figures in the behavior of scanner market (which faces gradual sales slowdown in recent years) in comparison to the data measured in the beginning of the year. In total, 15,500 devices were sold for this period. This amount of sales is 11 % higher than the same figure for Q1 of this year and only 1 % lower than the figure for the same period in the previous year. Basically, the market demonstrated increased growth rates due to some revival of demand in retail sales observed in Q2, as well as in some other mass segments of IT market. This is indicated by a considerably fast shift of the segment structure to entry-level scanners, sales of which have increased in comparison to Q2 2016 (this is the first time in recent years).

IPS market continues to grow
According to ITResearch, in Q2 2017 approx. 280,000 devices were sold in Russian UPS market for $69.2 mln. Compared to Q1 2017, the market grew by 7 %, with positive annual growth rates: In comparison to Q2 2016, the market grew approximately by 12 % in kind and by 7 % in monetary terms. These figures are obviously worse than the same figures for Q1. This problem is caused by “overheating” of the market due to large tenders which have increased the amount of sales by 15 % approx. Generally, the segment remains in the positive growth zone although it has returned to the target-oriented range of growth rates for 2017 (+10–15 %) as analysts expect.

Projector market keeps getting back to normal
According to ITResearch, in Q2 2017 Russian projector market demonstrated a continuous growth started this year. The total amount of sales reached 19.55 thousand devices for $23.4 mln. The weight average unit cost reached $1,200 approx. The annual growth rates exceeded 18 % in kind and 37 % in monetary terms. These figures are higher than the levels reached in Q1 2017 (+15.7 % in kind and 13 % in monetary terms). The market is currently passing the growth stage. Taking into account that major tenders are conducted in the second half of the year, we can expect that actual annual figures will be higher than analysts’ estimates (+10–15%).

PC market in Russia gets back to positive figures
IDC summarized research data on Russian PC market for Q2 2017. According to this summary, about 1.2 mln. personal computers and laptops were delivered to Russia for this period of time. This amount is 4.6 % higher than the figures for the same period in 2016. Top 5 suppliers are the same companies which were leading in the previous year. Three are some changes in ranks in this group: HP Inc. holds the first place (20.1 % of all PCs supplied for the period under review) followed by Lenovo (19.7 %), Acer (18.4 %), ASUS (12 %), and Dell (5.2 %).

Russian laptop market skyrocketed in Q2 2017
According to ITResearch, the volume of sales in Russian laptop market totals 683 thousand devices for 26.5 bln rubles in Q2 2017. This is a rare occasion in terms of the traditional seasonal growth rates – the market growth in Q2 2017 exceeded the growth rates registered in Q1 2017. Compared to the first three month of the year, the growth is +3.4 % in kind. The annual growth rates reached the record value equal to +39.9 %. The growth for the first half of the year is +27.6 %. This allows to conclude that the PC segment is intensely emerging from the recession condition.

Hardcopy market continues to slow down both in kind and in monetary terms
In Q2 2017, the growth rates in printer/ desktop MFP markets are similar to the situation registered early this year. Just as in Q1 2017, the market volume in kind was reduced with an increase in monetary terms. According to ITResearch, the total volume of sales in Q2 was 450.4 thousand devices. This volume is 10.3 % lower than the volume for the same period in 2016 as the market growth in monetary terms was increased by 25 % approx. and reached about $117 mln. Just as the previous year, despite the seasonal factor, absolute unit sales in Q2 were better than those in Q1; this growth in whole was based on sales of laser printers while the segment of deskjet printers was affected by decrease in demand. However, in comparison to the previous year, the growth rates in kind was negative in both segments.