The Russian representative office of Brother and MERLION announced the signing of the distribution agreement covering the whole spectrum of Brother office equipment.
The Russian representative office of Brother company and MERLION, Russia`s largest distributor of computer equipment and components, announced the beginning of official cooperation. The Distribution Agreement provides authorization for the complete line of Brother laser printers, fax machines and multi-function centers.
The major objective Brother sets for its new distributor is related to strategic goals of the company`s Russian representative office: gaining a solid market position, development of the channel sales and creation of a wide service network in Russia.
Until recently Brother distribution network in Russia included 4 companies: "DVM-Group", "Knit", "Orgservice" and "TTC-Orgtekhnika". The choice of the new partner has a strong rationale behind: MERLION is totally capable to promote mass products and expand a dealers network to cover virtually the whole Russian territory.
The appearance of a new distributor coincided in time with the release of a renewed Brother product line, and both companies believe that this favorable coincidence will play a positive role in a more active promotion of Brother office equipment on the Russian market.
"MERLION is the largest wide-profile distribution company in Russia with a very ramified dealers network, - said Nail Gimalayev, Marketing & Business Development Manager of Brother Russian Representative Office. - We hope that the synergy released from the combination of Brother brand and MERLION`s distribution potential will allow Brother to become a more active player in Russian regions".
MERLION CEO Nikolay Artemenko said: "We view the signing of the agreement with Brother as a very important step in the development of MERLION business. Brother is a strong brand, which is capable to take a market share in Russia to match its global position. Brother has gone through a very serious preparation to the entry on the Russian market: all of their products are localized and certified, the Russian representative office is opened, service and support are well thought-through. I am confident that we will be able to provide to the vendor powerful distribution channels he expects from us".
The first shipment of Brother products is expected to arrive to MERLION stock already in March.
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