Private Labels. Merlion takes its own brands to the next level and launches DIGMA PRO, a high-tech electronics brand

29 december 2022

Private Labels. Merlion is a division of Merlion responsible for the launch and development of its own brands.

DIGMA PRO

DIGMA PRO is a brand with a qualitatively new approach to the product and to the product lines as a whole. When developing DIGMA PRO, Merlion's Private Labels team paid special attention to the design and technical characteristics of products: high-quality materials and a high level of assembly, service, high-performance components, and a stylish appearance.

“3 series of laptops – Sprint M, Fortis M, and Magnus M - are the first products to be marketed under DIGMA PRO brand. Buyers will benefit from a concise design, Intel and AMD top-line processors, Windows 11 Pro, metal cases, as well as significant opportunities for upgrading. The variability of configurations of all lines makes it possible for everyone to choose a suitable device for specific tasks. The models will be presented in the price range from 30 to 70 thousand rubles. When we entered this segment, we put special efforts for the equipment to fully justify its price,” said Sergey Shevelev, DIGMA PRO brand manager.

At the start of 2023, Merlion's Private Labels team will present two series of monoblocks, DIGMA PRO AIO 23i and 27i, to Russian customers. They will also be distinguished by high performance and stylish design. Further plans include expanding the brand's product portfolio. Customers will be able to buy new monitors that will be suitable for designers, as well as tablets and computer components.

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