Traditional notebooks survived the spree of electronic counterparts

August is a hot time for companies’ marketing departments to prepare for New Year celebration. They have to choose places for corporate parties, arrange meetings with key partners and customers, write complements of the season and, of course, they must prepare corporate gifts. Personal organizers and day planners are the most popular products for corporate gifts.

Svetlana Baskakova, Procurement Director for Stationery and Office Supplies and Business Gifts, MERLION

A variety of materials and design solutions for day planner covers are stunning and amazing, even for the most experienced users. Today, along with day planners with covers made of traditional materials, you can find products with fabric, metal or wooden covers.

With the general market decline, sales of day planners and notebooks drastically fell, especially in the above-average price range. Certain premium product consumers had to buy cheaper products. Nonetheless, this does not indicate that the demand for expensive and high-quality products has decreased. The quality always matters, and consumers still want to use high-quality notebooks.

With fast-developing modern technologies and intense integration of electronic devices, people often say that notebooks will soon become out-of-date and useless products. However the time proves otherwise. Of course, we can see notebooks sales slowdown, but consumers are not ready to refuse traditional planners. As for premium products, they are not only convenient tools to schedule your working time, but also expensive and stylish accessories that help identify the owner's status. Moreover, notebooks managed to survive the invasion of electronic organizers and planners, which left the market.

It is worth mentioning Moleskine products as this manufacturer gives top priority to their product range policy. The company is constantly seeking new interesting design solutions and color schemes for their products. Moleskine offers a wide range of products such as Academic, a popular notebook series intended for 18 months (from this June till the end of the next year), classic notebooks for 12 months, and limited series timed to certain events. This year, Moleskine offers a limited notebook series named Star Wars, Alice in Wonderland, and PEANUTS.