Philips expands distribution agreement with MERLION to supply push-button phones and smartphones

Philips phones are now available to all distributor partners.
04 june 2020

Philips

Philips has expanded the terms of the distribution agreement with MERLION - previously, only certain partners could buy Philips push-button phones and smartphones in bulk at MERLION, and now the products are available to the entire partner channel (more than 8,000 companies). The distribution agreement is perpetual, the changes in it entered into force from the beginning of June.

“The expansion of the distribution agreement was made possible mainly due to the fact that we have the largest coverage of partners in the market, we offer them a wide range of marketing, logistics and financial services, and the team practices a systematic approach to promoting vendor products and solutions in the Russian market," says Tatyana Skokova, Director of Broadline Distribution Division at MERLION. “Without a doubt, our future cooperation with Philips has a good future - we will do our best and use our experience for this.”

It is worth recalling that MERLION and Philips are united by a successful 17-year cooperation in a number of product areas, for example, the first contract was signed in 2003, and MERLION received the right to distribution of push-button phones and smartphones from this manufacturer in 2017 and has since been one of the two official Philips telephony distributors in Russia.

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