The distributor has acquired the Russian company Golder Electronics.
Merlion Group, actively developing its own brands, has acquired Golder Electronics, a company specializing in the production and sale of household appliances in the Russian Federation and the CIS countries. The Agreement was signed in Moscow on July 4, 2024.
Merlion Group has been developing home appliances since 2009 and is one of the most prominent players in this segment.
According to analysts, the demand for household appliances in Russia is steadily increasing, and in Merlion, the category shows a significant rise. The acquisition of Golder Electronics represents a strategic move to bolster Merlion's position in the market further.
Golder Electronics is one of the oldest manufacturers of home appliances, personal care, and premium tableware. The company's portfolio includes the Vitek, Rondell, Maxwell, and Coolfort brands.
The combined team of Golder Electronics and Private Labels.Merlion, the division responsible for the group's own trademarks, will continue to develop these brands further.
"It's important to consider the magnitude of the event. We were accompanied by a company with a rich history and well-known trademarks across the country. High-quality equipment at an affordable price is now more critical than ever. I believe that our resources, combined with the knowledge and experience of the Golder Electronics team, will strengthen our leadership in the household appliances and household goods segment," says Oleg Fomenko, CEO of Merlion Group.
"Our team has created recognizable and popular brands of life equipment that help Russian users in their everyday lives, on vacation, at home, and in offices. Our products have successfully competed on the shelves alongside foreign brands for many years, which speaks volumes. I'm confident that Merlion's future investments and expertise will not only preserve our progress but also provide new momentum for the development of the Golder Electronics brand," said Andrey Derevyanchenko, founder of Golder Electronics.
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